LoveLife has been recognised as one of the top 5 campaigns at the prestigious annual Sunday Times, Public Sector Excellence Awards, held at the Sandton Sun Hotel.

Although not a government initiative, loveLife is often perceived as part of the government’s HIV/Aids efforts due to its extensive reach in rural and peri-urban areas.

“We are thrilled to have received this award and it is proof that we are reaching the public with our awareness messaging and reinforces that we are leaders in our business,” says loveLife CEO Grace Matlhape.

Contributing to the achievement are the various loveLife delivery channels which makes the programme such an huge success, such as the groundBREAKER programmes – loveLife’s face-to-face peer educator programme, sports & recreational programmes, Youth Centres across the country and an extensive and broad media campaign, to name but a few.

The Public Sector Excellence Awards are entirely citizen-centred and the winners are chosen based on the public’s vote on who they think delivers excellent service. The Public Sector Excellence Reputation Index was developed by the Brand Leadership academy in partnership with TNS Research Survey and the index measures 13 service delivery characteristics including awareness, communication, leadership and public engagement.

Other winners in this category included they Arrive Alive and Abuse against Women and Children campaigns.

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