Reebok announced the launch of its new campaign "Hands," unveiling a series of inspirational videos and motivational free workouts.
Released as part of their "Be More Human" series, which encourages everyone to be the best possible version of themselves physically, mentally and socially, the latest campaign aims to celebrate hard work, physicality, and value of human relationships and connections.
For the campaign the sports giant has unveiled a series of three inspiring videos, "Hands," "Mom," and "Slide," which explore some of the more "real" aspects of fitness, whether it is calloused, scarred hands from physical exertion, a pair of worn-out rather than box-fresh running shoes, or the mental boost fitness gives you through life's ups -- and downs.
As part of the series, and for those feeling inspired by the videos, Reebok is also launching the new campaign with thousands of free workouts across the United States.
ReebokONE trainers will be available across 10 US cities from Tuesday, January 17, to Friday, January 20, offering workouts in exchange just for a simple handshake, as Reebook encourages us all to physically and socially connect through fitness.
Those interested will be able to book a free workout through new trainer-on-demand app Handstand in New York City, Los Angeles, Boston, Dallas, Washington DC, Philadelphia, San Francisco, Chicago, Seattle and Miami and participate in the session anytime during January.
The first video in the series, "Hands," can be viewed now below: