The more eye cream I apply, the more effective it’ll be in fighting crow’s feet right?

No, not quite. As in this case, more is not more. The skin around our eyes is extremely delicate (and a lot thinner than the skin on other parts of our faces) which means fine lines and wrinkles show up quicker than in other areas.

A good eye cream is essential as they usually contain extra moisturising properties to plump up and hydrate this delicate area as well as added ingredients to fight fine lines, dark circles and puffiness.

However, don’t overestimate the power of an eye cream. Though it can drastically reduce puffiness, dark circles and wrinkles, it’s not a miracle cream. Like any moisturiser, it’ll improve skin texture and appearance, but cannot guarantee flawlessness or eternal youth.

If you find one that’s suitable for your personal skin care needs and use it consistently, you’ll find that your eye area is visibly improved. The effectiveness also depends on formulation (and whether it’s the one best suited to your needs) and not on the amount you’re applying.

The skin gurus at Dermalogica suggest using a rice grain sized amount for each eye – any more than that just results in wastage, as more product does not mean bigger results.

So how do you know which eye cream to pick?

Stay clear of those containing fragrances and colourants – you want something that’s free of any common irritants. An SPF is vital (yes, we know we sound like a broken record, but we can’t stress the importance enough!).

Then lastly, purchase one that targets your specific needs. If you suffer from dark circles, look for one containing caffeine, or one that specifically targets this problem. We love Garnier Caffeine Eye Roll-On for wide awake eyes. Wrinkles more of a concern? Then try Dr Hauschka Regenerating Eye Cream for reduced wrinkles and added moisture.

After you’ve found your perfect match, how do you go about using it?

Always apply eye cream with your ring finger in light tapping motion across your brown bone and under-eye area. Be extra gentle and never (we repeat- never) rub it into your skin like you would a body lotion. Rubbing and pulling can damage your skin, causing unwanted wrinkles!

And no matter how tempted you are, avoid rubbing your eye makeup off either. Instead, gently sweep a cotton wool pad doused in eye makeup remover across your lids.

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