These days, men are increasingly taking on the dual roles of parenting and career which means they need time to relax just as much as women do.
Add to this the fact that most dads have enough socks, ties and soap-on-a-rope to last a lifetime, and it's time to start looking for other ways to pamper him this Father's Day.
Not only do men need a little downtime in today's fast-paced world, they're also starting to become aware of their appearances far more than ever before.
"These days guys are expected to take care of themselves due to the corporate and outdoor lifestyles they lead," says Carol Boag of Glasshouse, a spa for men in Green Point, Cape Town.
"Nowadays, most guys at least stock a good shaving product and moisturiser, have had a manicure and wax their brows to avoid the 'monobrow'."
So it's not unusual to see spas starting to create treatments with the modern man in mind.
And once he's gone once, "he'll be hooked!" Carol adds, suggesting that giving a spa treatment as a gift for first-timers is a great way to introduce dad to the world of pampering.
Some treatments to consider when booking your dad's first trip to the spa are a hot towel shave and haircut, hot stone massage, a pedicure or a pampering facial.
Glasshouse even has a chocolate back treatment that involves a head and neck massage and then your back being smothered in a chocolate wax that helps you relax and rejuvenate.
"It is amazing, even the room smells like a chocolate factory!"
When it comes to spa etiquette, there's nothing to worry about.
"Any good spa will explain to your dad what he should and shouldn't do and what the treatment entails in a consultation or brief introduction before the treatment commences.
"Once you've done that first treatment it'll become second nature from there on!"
We're giving away a Father's Day Package courtesy of Glasshouse which includes a haircut, wet shave, express facial and head massage valued at R750. Make sure you enter here!