Model Jasmine Sanders has landed a new role as the face of Moroccanoil's new 'Curl Collection' campaign.
The hair care brand, known for its argan oil-infused products, has teamed up with the rising star to publicize its new range for curly hair, which launches later this month.
The collection takes a "360-degree approach to managing every curl type," from loose waves to tightly-spiralled curls. It features new products such as a 'Curl Enhancing Shampoo and Conditioner,' a 'Curl Cleansing Conditioner' and 'Curl Re-energizing Spra,y, all of which contain argan oil-infused blends to nourish and enhance natural curls.
"I'm blessed with naturally curly hair and have always been an advocate for embracing my natural style," says Sanders, who has over 1.5 million followers on Instagram and regularly shares photos of her natural style.
Moroccanoil Co-founder Carmen Tal listed Sanders' wild curls as the main reason for choosing her to front the campaign, highlighting the growing trend for natural hair in the beauty industry.
"More and more women today are finally embracing their natural curls," she explained.
Sanders, who hails from the US state South Carolina, has seen her profile rocket of late, thanks to features in publications such as Vogue and Glamour and catwalk appearances for the likes of Miu Miu alongside Kendall Jenner and Gigi Hadid.
Her new role at Moroccanoil will see her front the brand's new print and digital advertising campaign, as well as providing exclusive content to her fans on her social channels.
Since being founded a decade ago, Moroccanoil has grown into a global line of oil-infused haircare and skincare products, sold in over 65 countries worldwide.