Would your nonexistent sex life with your long-term partner drive you to ask a sex coach to observe how you get it on in the bedroom? A growing number of people are turning to Eric Amaranth, a sex coach who offers his advice to couples while they engage in intimacy and even have sex in front of him.
At $240 for a maximum two-hour session, Amaranth offers running commentary and suggestions to give couples the intimacy and feeling of connection that they seek.
Sexual awakening amongst women, who realise that having an active and healthy sex life is an important aspect of a balanced life, has resulted in a boost in sex toy sales, so it is logical that many would seek out help if they are struggling to find sexual enjoyment with their partner.
Amaranth doesn't have a background in psychology, instead he has studied under Betty Dodson - a PhD Sexologist who, according to Amaranth's website, "has been one of the principal voices for women’s sexual pleasure and health for over three decades." Dodson has contributed to the study of sexual liberation through her work to create a balanced perception of sexuality for both women and men. She is possibly most well-known for her work in advocating masturbation, holding workshops in which 10 or more women would talk about sexuality and even mutually masturbate.
This goes some way in explaining Amaranth's more controversial approach to sex therapy.
Guided sex sessions
Along with talk sessions, part of Amaranth's practice is to provide guided sessions in which patients engage in sexual activity either on their own or with their partner whilst he sits in and provides guidance from the sidelines.
He is quick to stress that his clothes remain on at all times and he does not engage in any sexual contact or display during such sessions.
Interestingly, Amaranth offers his services via online video/call host Skype - enabling couples and individuals from anywhere in the world to benefit from his expertise.
On his website, Amaranth argues that his observation method offers an effective way to communicate to the couple or individual important issues to do with mental or physical sex skills that they might not be aware of themselves (and therefore, which would likely not come out in a simple talk session).
He argues about his controversial methods here:
Would you be happy to use a sex coach like Amaranth to improve your sex life with your partner? Tell us in the comments section below.