An alcohol company is marketing a new brand of spirits by claiming that the product is first poured over bare-chested models before being bottled.
The spirits — including vodka, whisky and rum — are sold at £100 each by G-Spirits, a company based in Germany.
Hungary-born glamour model Alexa Varga, who is currently also the country's Playboy Playmate of the Year and who is baring it all for the brand's whisky, as well as Amina Malakona (who will be marketing the rum) and Evelin Aubert (fronting the brand's vodka) will each pour a limited edition 2500 litres of their allocated spirits down their chests and into bottles that'll be signed by them too.
G-Spirit justifies its unusual bottling technique on its website, saying that a beautiful woman makes a drink that much more enjoyable.
"To create the perfect taste we let every single drop of our spirits run over the breasts of a special type of woman, a type we recognise in this liquor," the website reads.
When questioned about the hygiene of the product (after all, it is poured over a naked body that's likely to be teeming with all kinds of bacteria), the company insisted the product is still within hygiene standards, saying that medical personal check it.
Still curious? Watch the advert here but be warned, this is not safe for work!