If you thought women were the only ones who need support and enhancement, think again or more accurately, think "frontal enhancement" and "bum lift" in a new range of men's underwear.
The new range of supportive male underwear is set to be launched by Marks & Spencers, according to the DailyMail.co.uk.
The supportive “bum lift” underwear is apparently seam-free tailoring to raise the man’s posterior by a whopping fifth and for men who feel they need a little support in other areas, there's the “frontal enhancement” underwear to keep their packages looking perky.
The underwear reportedly uses an “integral shelf”, which will give the customer 38 percent visual enhancement in size.
But wait, there's more! If your middle-age spread is getting you down, you can also invest in a new kind of vest which will squeeze you into shape. Who said men were exempt from aging and gravity?
Marks & Spencer says it has a waiting list of eager customers, but will only be selling the underwear at selected stores and through their website.
The Daily Mail reported that the head of Marks & Spencers men’s underwear said that it is a real confidence boost for men.