Actor Johnny Depp will reportedly appear as the face of Dior's Sauvage, a new version of the Eau Sauvage men's fragrance, according to Women's Wear Daily.
The ad, filmed by Jean-Baptiste Mondiano, shows Depp driving out of Los Angeles in a vintage Dodge Challenger. In his first fragrance ad, Depp says into the camera, "I gotta get out of here. Which way? I don't know... Dior."
Stills from the Sauvage film show Depp in a dark blue shirt with a black vest and pants, accessorised with assorted rings, bracelets and necklaces.
The film will also feature an original track from slide guitarist Ry Cooder. Dior said perfumer François Demachy revisited the original fragrance, created in 1966, and sought to make it more contemporary, strong and unmistakably masculine.
The scent, due out on September 2, takes off from the original 1966 version but attempts to make it more modern, strong and masculine.
The 60-ml size is to retail for 69 euros (R993); 100-ml for 95 euros (R1 367).