See a woman wearing a short skirt and many of us would immediately think how slutty she looks, which is what inspired young artist Rosea Lake to create a provocative art piece to get people to think before they "slut-shame".
The name of the piece is Judgments and it depicts a woman standing with her back to the camera in a short black dress with 10 words written on her leg indicating the length of the skirt and how we judge a woman accordingly.
The lowest marker shows the word "matronly" and is written just below the woman's calf, while the highest marker sits just at the woman's buttock along with the word "slut".
Lake says she created the photo for a high school project to examine her own misconceptions.
"Working on this project really made me examine my own opinions, preconceptions and prejudices about 'slutty' women and women who choose to cover all of their skin alike," she posted on her tumblr.
"I used to assume that all women who wore Hijabs were being oppressed, slut-shame, and look down on and judge any woman who didn’t express her sexuality in a way that I found appropriate.
"I'd like to think I'm more open now. [sic]"
In just two weeks the photograph went viral racking up over 280 000 comments on tumblr. Reactions to the piece varied from comments that viewed the photograph literally such as this one by FunFinley: "Awesome guidelines for bimbos in training."
While others who took the picture too literally were indignant: "Sure, let's judge women like we did in the 1600's. Disgusting! [sic]"
Yet further comments on Lake's flickr profile praised her work. "Outstanding statement and well shot. My compliments," wrote one commenter under the name Momentspause.
Slut-shaming has become a common trend online and can be sparked by anything from outsiders thinking a woman has too many sexual partners to what she wears.
Social commentators say this disturbing trend needs to be nipped in the bud.
"How can you claim to teach your children or even just preach to society as a whole that 'it's what's on the inside that counts' if you're also teaching them that what's on the outside makes it okay for you to make hurtful judgements about a person and inflict shame and harm on them?" wrote a commenter under a column by Laura Beck of Jezebel.com.
Lake, who is a graphic arts undergrad student at Capilano University, said she hopes her piece will help people stop jumping to conclusions when it comes to woman and what they wear. She has since received requests from people to buy prints of Judgments.
Interestingly, this is when Lake realised one of the words in her photo has a spelling error.
"I didn't catch that when I first did it. But for prints or other stuff I will fix it," she was quoted as saying.