Seven out of 10 women have "done a Liz Hurley" and given their man a makeover to improve their man's image.
A survey has shown that many women can't resist the temptation to alter their other half's hair, weight, lifestyle and eating habits… in the same drastic manner as Liz Hurley's remoulding of lover, Shane Warne.
Others have made dress sense their first priority, encouraging him to ditch scruffy jeans and tatty tshirts for more presentable collared shirts.
Shedding unsightly beards or growing trendy stubble are also common issues which women address within weeks of meeting a new partner.
The trend emerged amid a study carried out by Wilkinson’s Sword to raise awareness of men’s health problems.
"The positive effect Liz Hurley has had on Shane Warne’s overall appearance is remarkable," spokesperson Jason Shankey a grooming expert at Wilkinson Sword's said.
"A growing number of men are asking for shaving advice as their wives and girlfriends have requested they’re clean shaven."
The study found nearly one third of women felt they had their boyfriend or husband "under their thumb", with 60 percent claiming they "knew best" about style and image.
One quarter of those questioned said it had taken them just two weeks to start moulding their new partner in to their perfect man.
Second only to changing the way he dresses, altering his shaving habits to clip facial hair more regularly was the most common change.
One in four women admitted they liked their man to shave more regularly.
Hairstyle was the next most popular alteration with 16 percent insisting he pluck his eyebrows or nose hair.
Others said they had even forced their man to change his aftershave.
One in 10 women have persuaded their men to use whitening toothpaste and a similar amount insisted they cleanse and moisturise more regularly.
Eating habits also made the top 20, with orders to break the junk food habit amid late night takeaways most popular.
Around 51 percent said of those who had changed their man's diet said their other half now ate more healthily.
Another good habit that thirty-two percent of women admitted to encouraging their other half to take up was to save money rather than be in the overdraft by payday, and 25 percent said they got them to talk more and open up about their thoughts and feelings.
Women also pushed their partners to call their family more and spend more time with their mum.
Of the 2000 women surveyed, 40 percent said they felt it was a woman's job to "makeover" their man.
Worryingly, one third said they did it subtly, another third were "sneaky" about it while the rest made it clear to their partner changes needed to be made.