It's one of those mortal fears all women have - wear a fitted pair of gym pants and it's only a matter of time before that nasty material folds into your crotch to form unwelcome creases that look suspiciously like a cameltoe.

Worse still, just like a car crash, a camel toe is something that passersby just can't help but gawk at.

Shannon, founder and president of Camelflage, tells of her own horrific discovery that she had become "that girl" in yoga class. After searching high and low for a solution to the embarrassing camel toe, she decided to take matters into her own hands.

She developed a new type of underwear that's specifically designed to stop such a disaster from happening.

Before

"I designed a patent pending women's panty that has a built in flexible, breathable, insert to smooth out her 'Labia Majora' AKA 'cameltoe'," she writes on her website.

After

Called "Camelflage", the panties have been "specifically designed to smooth out your feminine parts under tight clothing," claims the website, promising women that this miracle product will prevent them from being "that girl" everyone laughs at.

"I am a wife, mother and now a 'cameltoe' advocate!"

The panties rely on an insert of breathable material called "wickaway" which is sewn into the front of the garment to prevent it from riding up and which also offers moisture control.

The result is smoother gym tights that won't threaten to misbehave when you're exercising.