Model Sheyla Hershey — who sports a pair of KKK-cups — can set her sights higher (or rather, larger) now that there is a bra size to accommodate even more ginormous jugs.
British bra manufacturer Bravissimo has launched the very first L-cup to cater for women's ever enlarging breast size.
The manufacturer told the Daily Mail that women have struggled to find a comfortable cup size that accommodates their "breast" assets even after it released a 71.12cm back size and introduced the KK-cup just two years ago.
Women's body shapes and bra sizes are believed to have been altered due to diet and lifestyle.
A spokesperson for the manufacturer told the Daily Mail that they believe that almost 80 percent of women wear the wrong bra size and that a well-fitting bra can make all the difference to how a woman looks and feels.
"Our research has shown that up to 40 per cent of women should be wearing a D-cup and above," the Bravissimo spokesperson told the Daily Mail.
The company has released a large cup range from D to L in pink, black, nude and white.