BEAUTY PRODUCTS
Can we finally be forever young?
Staff Reporter
Posted Fri, 13 Apr 2007

PREVAGE® Eye is the new, award winning anti-ageing eye treatment from Elizabeth Arden. Want to know what causes skin ageing and how the functional ingredients help the eye area? Tony Vargas, Elizabeth Arden's Vice President of Research & Development has the answers...

Reporter: What causes skin aging?

Vargas: Oxidation damage from sun and the environment is believed to be the number one cause of skin aging. This damage affects the collagen and elastin resulting in the formation of lines and wrinkles, especially at the corners of eyes, and a decrease in skin firmness.

Reporter: Why is the eye area more vulnerable to ageing signs?

Vargas: Because the skin around the eye area is very thin, it has more limited natural defenses against the outside world. It is the first place to show signs of sun and environmental damage: fine lines, crows feet, dark circles and puffiness.

Reporter: How does Idebenone help the eye area?

Vargas: PEVAGE® Eye contains I-Seryl complex with Idebenone. Idebenone helps to neutralize free radicals that can cause damage to the structure of the skin leading to premature aging of the skin. Idebenone also helps to improve collagen and elastin production.

Reporter: What other benefits does the formula deliver?

Vargas: The I-Seryl complex addresses all the problems of the eye area. It targets lines, wrinkles, dark circles, puffiness and firmness. Together, with Idebenone it helps to improve skin’s overall health and look.

Reporter: What causes dark circles and undereye bags?

Vargas: Not only collagen and elastin, but also microcirulation can be affected by environmental assaults. Tiny blood vessels under the eye area can cause micro-leaks into the skin. When fluid doesn’t drain efficiently oxidation can occur, which gives skin under the eyes a puffy, darker look.

The antioxidant capabilities of Idebenone can help counter this. Another ingredient, Haloxyl™ helps tighten and tone the appearance of skin in the eye area to minimize the look of dark circles. It also addresses puffiness by improvement in blood circulation in the eye area. It reduces pressure so no leakage of fluids occurs. Result, reduction of bags under the eyes.

Reporter: Has PREVAGE® Eye been ophthalmologist tested?

Vargas: PREVAGE® Eye anti-aging moisturizing treatment has been ophthalmologist tested. Consumer and clinic test results will be available soon.