SHOPPING
New beauty brands coming to SA
Staff reporter
Posted Wed, 04 Oct 2006

Some of the world’s most loved beauty and hair care brands, are coming to South Africa, thanks to Woolworths...

These include REN; black | Up; Elemis’ aromatherapy-based skin and body products; the young, vibrant Bloom Cosmetics; the Korres range of natural body, skin and hair care products from Greece; the ‘cosmeceutical’ range Freeze 24/7.

“One of the most exciting new products we’re introducing is Freeze 24/7,” says Amanda Graham, Woolworths' Beauty Group Head. “It’s one of the most advanced technologies in the skincare market today — a ‘cosmeceutical’ that, like botox, relaxes the muscles underlying the skin to visibly reduce the appearance of lines and wrinkles — nature not needles!”

What’s more, Woolies will be stocking other beauty bankers such as Lancome, Clarins, Gatineau as well as Toni & Guy. Another name that South Africans may recognise is Dr Hauschka, a range of skin care products from Germany which were previously only available through beauty salons and health stores. As well as international luxury fragrances, including Yves St Laurent, Lacoste, Dolce & Gabbana, Gucci, Mont Blanc, DKNY, Aramis and Tommy Hilfiger.

Get to know the new beauty brands:

REN
Modern, cutting edge skincare which is completely free from synthetic ingredients, presented in a contemporary way. It combines natural ingredients with the latest ‘bio actives’. A pleasure to use with refined textures, delightful fragrances and innovative, functional packaging.

Freeze 24.7
Not seeing is believing! Hope might not exist in a jar, but miracles do. Freeze 24.7 is a daily treatment cream that diminishes the appearance of fine lines and wrinkles within minutes of application. A credible alternative to sometimes harmful and costly cosmetic procedures.

Bloom
Started by Natalie Bloom in Australia, Bloom is a beauty brand that inspires through its creative spirit. Quirky, fashion forward and trendy! An innovative colour range made from quality ingredients. For women forever young!

Elemis
British brand Elemis continuously pushes the boundaries of science, never compromising on quality. It's a range you can trust for integrity, purity and efficacy to offer something as close to nature as possible — with maximum results. With treatments and products available at more than 1000 of the most exclusive spas across the globe, Elemis is a thriving international brand with a reputation for innovation and quality.

black I Up
black | Up is the 1st Parisian “Make Up Artist” brand created for women of color and mixed races. The range was created by Fabrice Mahabo. He attended the prestigious Christian Chauveau Artistic make–up school in France and realised that even though France was the leading country in the world when it comes to beauty, there was a need for a make–up and skin care range dedicated to woman of color and mixed races. black I Up is an esthetic and trendy brand.

Also look out for the new ‘mini spa’ inside selected Woolworths stores, as well as their own new range of gentle bath products, an innovative skin care range as well as a whole new trendy make-up spread. These new ranges replace their well-known Classics products. Trained consultants will be on hand at 70 stores nationwide to assist customers.