Consumers in the US are forking over more than ever for their coffee, which is more often than not drunk either black or with half and half.
Likewise, men seem to need more caffeine fixes than women, who are suckers for heart-shaped latte art.
Those are among some of the conclusions out of a new Zagat survey that looked at the coffee habits of US consumers.
According to figures compiled from 1,500 respondents, coffee is becoming more expensive with consumers paying an average of $3.28 per coffee this year compared to $3.05 in 2014.
While US consumers drink an average of 2.1 cups of coffee a day, the survey also revealed a gender divide, with men drinking 2.4 cups a day, versus 1.9 cups for women.
The most popular way people take their coffee? Nearly a quarter (23 percent) splurge and add half and half, while nearly a third (29 percent) drink it black.
Despite the plethora of specialty drinks that exist, the most popular coffee drink is your run-of-the-mill coffee (24 percent), followed by latte (17 percent) and cappuccino (12 percent).
And while a quarter of coffee drinkers said they always tip their baristas, 30 percent agreed it’s not necessary.