Showcasing whiskies from all around the world, the FNB Whisky Live Festival is the largest whisky and lifestyle event of its kind and attracts more visitors than any other whisky festival globally.
Now celebrating its 10th year, the 2012 FNB Whisky Live Festival has grown from strength to strength reflecting the demand and expansion opportunities for whisky and related luxury products in the South African market.
Due to this growth and popularity of the festival, the FNB Whisky Live Festival 2012 will now be launching a whole month earlier to accommodate a third leg to the show in Durban.
The FNB Whisky Live Festival will launch in Cape Town from 3 to 5 October at the Cape Town International Convention Center, then make its way to Durban from 1 to 2 November at the Durban International Convention Center and end in Johannesburg from 7 to 9 November 2012 at the Sandton Convention Center. The festival will be open between 18h00 – 22h00 daily.
Since launching in 2002, the FNB Whisky Live Festival has succeeded in breaking away from the conventional exhibition style event to showcase a fresh take on the world of whisky, and in doing so, constantly attracting newcomers to the festival and the whisky category as a whole.
“With the growing interest from females and the 25-35 year old age group, the festival enjoyed a footfall of over 18 000 patrons last year. The decision to kick off a month earlier and include Durban in the mix was a natural progression”, says Sian Neubert, co-organiser of the festival.
With regular Whisky Live festivals held in global cities like London, Paris, Tokyo and New York, the FNB Whisky Live Festival in South Africa is regarded as the world’s ultimate place to live, breathe, experience and learn to love whisky.
The success of the FNB Whisky Live Festival is largely attributed to the experiential edutainment format which ensures that visitors, whether passionate connoisseurs of the elixir that is whisky, a first-time taster, or an every-day enthusiast keen to learn, see, and taste more from life. The FNB Whisky Live Festival has something for everyone. Every glass of dram – new or old – holds some new mystery, some new discovery.
See www.whiskylive.co.za for more.
CAPE TOWN:
Wednesday, 3rd October to Friday, 5th October 2012
Cape Town International Convention Centre
18h00 – 22h00 Daily
DURBAN
Thursday, 1st November to Friday, 2nd November 2012
Durban International Convention Centre
18h00 – 22h00 Daily
JOHANNESBURG
Wednesday, 7th November to Friday, 9th November 2012
Sandton Convention Centre
18h00 – 22h00 Daily
