Condé Nast International has banned any model under the age of 16 or any model with an apparent eating disorder from gracing Vogue’s pages.
The new stance will take effect from June, and will extend to the 19 Vogue editions published across the world.
Jonathan Newhouse, head of Condé Nast International, said in a statement: "Vogue believes that good health is beautiful.”
“Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the well-being of their readers.”
Last month, Vogue Italia editor Franca Sozanni told an audience at Harvard University that “fashion becomes one of the causes” of anorexia.
Discussing issues around why the industry glorified and rewarded extreme thinness, she asked the audience: “What lead us to establish that thin is beautiful and that thinness is the aesthetic code we should follow?
The magazine industry has often been questioned for promoting unhealthy and unattainable body images that many women and young girls aspire to - while most of those images are digitally enhanced or altered.
And just this week, 14-year-old Julia Bluhm from the US launched a petition requesting Seventeen magazine to ban digital retouching. (I’m going to attach the link to that story on our site)
The Vogue announcement included the following six-point pact:
“1. We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image.
“2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs when casting shoots, shows and campaigns.
“3. We will help to structure mentoring programs where more mature models are able to give advice and guidance to younger girls, and we will help to raise industry-wide awareness through education, as has been integral to the Council of Fashion Designers of America Health Initiative.
“4. We will encourage producers to create healthy backstage working conditions, including healthy food options and a respect for privacy. We will encourage casting agents not to keep models unreasonably late.
“5. We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.
“6. We will be ambassadors for the message of healthy body image.”