Wills India Fashion Week is in full swing and the second day is even more packed than the first. Since this is such an important trade show I watch the buyers' faces as the models float past.

They are nodding, smiling, some are taking down notes, or photographs. Yes, I'm pretty sure they like what they see as much as I do.

Check out some stunning pics from day two of India's Fashion Week in our gallery!

The designers are insisting that they are selling their clothes, but there's some talk of Indian fashion being bad quality and therefore a lot of international buyers are not interested. I decide to find out for myself and sit down with Yukiko Sudo from the major Japanese department store Isetan to find out more.

This is Yukiko's second time at India fashion week and, yes, she is buying. On her previous visit she bought a lot and it went down well with her customers. The only disadvantage about buying Indian fashion is, indeed, the quality, she confirms. However, her customers like the energy of this style. Indian fashion is also very good value, especially now during the recession.

Yukiko also visits European fashion shows but admits that she buys more from New York than Europe these days because of the weaker dollar.

Has she ever considered visiting an African fashion showcase?

She shakes her head and although I have to wait for the translator to interpret her answer, she clearly looks confused. Indeed, she did not know about any kind of fashion week in South Africa. There's a lot of interest in her eyes though, because her Japanese customer likes 'a little touch of tribal' and with the FIFA Soccer World Cup coming up next year, the world will be focussing on all things South African.

Sounds promising, but what should South African designers keep in mind when they want to sell their catwalk designs?

First is quality, she says. Most buyers look for quality, because a badly made garment will disappoint the customer and let down the store you are buying for. Also, specifically for South Africa, she says it would be important to keep a South African identity because this is what buyers will look for.

Designers need to adapt the local culture to the international trends without being too overpowering. A whisper is always better than a shout. How the fabric feels against your skin is important too, so a garment has to be comfortable to wear. Rough fabrics won't go down well with her customer, Yukiko says.

Anything else? Well, blouses and dresses are selling best at Isetan. Japanese customers like cute clothes. And, South Africa should look to invite Japanese buyers when staging the next event.

For me, this was the most valuable moment of the day. My take out from India fashion week is that the business here is flourishing and South Africa can learn from how they approach the trade. Best of luck to all the South African designers. The world's eyes will be on you in 2010!