If you've been living under a fashion rock for the past few days then you might have missed the spat between style bible Vogue.com and a whole generation of fashion bloggers.
The site has incurred the wrath of the blogging community by referring to bloggers who are paid to wear brands to fashion shows as "pathetic" and "heralding the death of style."
But just who are these online influencers getting under the skin of the most powerful editors in the industry? Vogue didn't mention any names, but we take a look at the top five bloggers in the business.
No fashion blog list would be complete without mentioning Chiara Ferragni, aka The Blonde Salad. This Italian star was one of the first on the style blogging scene, but remains as relevant as ever, seven years after first launching her site in 2009. By 2012 she had launched her namesake brand and designed her own shoe collection, followed by collaborations with Steve Madden and Supergra. She was named the European Ambassador of Amazon Fashion in February this year and has almost 7 million followers on Instagram.
Better known as ‘Susie Bubble', Susanna Lau is a UK fashion blogger and writer who set up her Style Bubble blog in 2006 and now has over 300,000 followers on Instagram. Her career as a professional blogger has seen her collaborate with brands from Gap to Google. She was one of the first to hit back at the comments from Vogue, taking to Twitter to defend the blogging community.
Peace Love Shea is the brainchild of Hollywood-based fashion influencer and blogger Shea Marie, who has become a regular fixture on the fashion circuit and has collaborated with brands including Dior, Gucci and Dolce & Gabbana. Last year she made the leap to designer with her own swimwear collection Same Swim.
Another blogger who has spoken out against Vogue's criticism was Bryanboy, a Filipino who has been proving that fashion blogging can be a man's game too since starting out more than 10 years ago. He is known for his signature pose, which sees him holding a handbag on an outstretched arm, and has had a Marc Jacobs bag, the BB Ostrich, named after him.
With 3.9 million Instagram followers, Aimee Song is a fashion blog veteran of the best kind. Since setting up Song of Style in 2008, she has developed her own jewelry and clothing brands and collaborated with names including Levi's, True Religion and 7 For All Mankind.