Showcasing whiskies from all around the world, the FNB Whisky Live Festival is the largest, whisky and lifestyle event of its kind and attracts more visitors than any other whisky festival globally. Now celebrating its 10th year, the 2012 FNB Whisky Live Festival has grown from strength to strength reflecting the demand and expansion opportunities for whisky and related luxury products in the South African market.
Due to this growth and popularity of the festival, the FNB Whisky Live Festival 2012 will now be launching a whole month earlier to accommodate a third leg to the show in Durban.
The FNB Whisky Live Festival will launch in Cape Town from 3 to 5 October at the Cape Town International Convention Center, then make its way to Durban from 1 to 2 November at the Durban International Convention Center and end in Johannesburg from 7 to 9 November 2012 at the Sandton Convention Center. The festival will be open between 18h00 – 22h00 daily.
Since launching in 2002, the FNB Whisky Live Festival has succeeded in breaking away from the conventional exhibition style event to showcase a fresh take on the world of whisky, and in doing so, constantly attracting newcomers to the festival and the whisky category as a whole.
“With the growing interest from females and the 25-35 year old age group, the festival enjoyed a footfall of over 18000 patrons last year. The decision to kick off a month earlier and include Durban in the mix was a natural progression”, says Sian Neubert, co-organiser of the festival.
With regular Whisky Live festivals held in global cities like London, Paris, Tokyo and New York, the FNB Whisky Live Festival in South Africa is regarded as the world’s ultimate place to live, breathe, experience and learn to love whisky.
“The FNB Whisky Live Festival has become an iconic international event on the South African social calendar and as the title sponsor First National Bank is delighted with the growth the event has shown in recent years. Congratulations to the founders of the festival on celebrating its 10th year. Your passion and dedication has not gone unnoticed and has been the key to making the FNB Whisky Live Festival the benchmark in international spirit festivals. Taking the festival to Durban for the first time this year is testament to its popularity and we are sure KwaZulu Natal will also have an opportunity to experience all the wonders Whisky has to offer. We look forward to creating even more memorable experiences at the 2012 festival,” says Bernice Samuels, FNB Chief Marketing Officer.
The success of the FNB Whisky Live Festival is largely attributed to the experiential edutainment format which ensures that visitors, whether passionate connoisseurs of the elixir that is whisky, a first-time taster, or an every-day enthusiast keen to learn, see, and taste more from life. The FNB Whisky Live Festival has something for everyone. Every glass of dram – new or old – holds some new mystery, some new discovery.
Visit www.whiskylivefestival.co.za to learn more!