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Web campaign to save paper
Posted Fri, 17 Apr 2009
Employees of the Minneapolis Star Tribune launched an online campaign on Monday in a bid to save the Minnesota newspaper, which declared bankruptcy nearly three months ago.
"With the Star Tribune in bankruptcy, Minnesota's largest news source is in danger of going dark," they said in a message on the website, savethestrib.com.
"We, the journalists who write, photograph, edit and present the news every day, are launching this campaign because we believe the Star Tribune is an essential community resource that is too valuable to lose," they said.
"Our best chance of continuing to provide the breadth and quality of news, opinion, sports and entertainment coverage Minnesotans deserve is to attract a new owner who shares our values and who is ready to lead the Star Tribune into a new age," they added.
"Help us convince a potential owner that great cities need robust news operations," they said. "Save The Strib."
The website features testimonials from readers, a petition supporting the newspaper and invites readers to submit business proposals.
The Star Tribune, the largest newspaper in Minnesota and the 15th largest in the United States, with a weekday circulation of 334 000, filed for bankruptcy protection on 15 January.
The filing came less than two years after it was bought for $530-million by a private equity group, New York-based Avista Capital Partners.
In its bankruptcy filing, the newspaper listed assets of $493.2-million and liabilities of $661.1-million.
Like other US newspapers, the Star Tribune has been facing a steep drop in print advertising revenue, steadily declining circulation and the migration of readers to free news online.
Several other US newspaper companies, including the Tribune Co., owner of the Chicago Tribune, Los Angeles Times and other newspapers, have also filed for bankruptcy protection.
Two newspapers — the Rocky Mountain News of Denver, Colorado, and the Seattle Post-Intelligencer — have shut down in recent weeks and Hearst Corp. has threatened to shut down another major daily, the San Francisco Chronicle, unless unions agree to significant job cuts.
The New York Times Co. has also threatened to shut down the Boston Globe unless unions at the money-losing daily agree to pay cuts and other cost-saving measures.
AFP
