Rocawear, the quintessential urban brand, is taking the spirit of its style one step further with a new men's fragrance, 9IX Rocawear.

In partnership with Rocawear, Elizabeth Arden has created a sexy, authentic and masculine scent that embodies the swagger and sophistication of hip-hop culture.

9IX Rocawear captures the essence of this revolutionary brand, with street-savvy authenticity and the power to inspire ambition, refinement and confidence among young men.

Established in 1999, the name of the fragrance is significant, as Rocawear approaches its 10th anniversary and celebrates an evolution of the brand.

"There is no doubt that Rocawear is the icon of style in the urban world, and everything this brand stands for — ambition, masculinity, and confidence — will be captured in their debut fragrance," said Ron Rolleston, Executive Vice President for Global Fragrance Marketing at Elizabeth Arden.

"The unveiling of our fragrance begins the evolution of Rocawear," said Jameel Spencer, Chief Marketing Officer of Rocawear.

"It couldn't be a more exciting time for the brand, and working with an industry leader like Elizabeth Arden is sure to lead to blockbuster results."

Win, win, win!

Win one of five 9IX Rocawear 50ml fragrances, each to the value of R395. To enter simply enter your details below:


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Competition rules
  • One completed entry per person, per competition.
  • Winners will be contacted by email or telephone and announced on the iafrica.com site.
  • The prizes cannot be exchanged for cash.
  • The judges' decision is final and no correspondence will be entered into.
Closing date: 10 September 2009
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