Genacol is a uniquely manufactured collagen matrix which allows it to be the only supplement in the world to naturally improve the body's ability to repair and rebuild itself by stimulating the production of the five main kinds of collagen within the body.

In fact it contains 10 times the amount of collagen of any other similar product and so has many benefits including anti-ageing, sleep improvement and even helps with sport's injuries.

Skin benefits

Collagen constitutes 75 percent of human skin and is one of the major factors contributing to the plump, smooth appearance found in young healthy skin. At the age of 25, production of collagen starts decreasing throughout the body but most significantly in the skin.

As the skin ages, collagen degeneration combined with the reduced ability of the body to produce collagen, contributes to the formation of wrinkles and decreased skin elasticity.

A decrease in the production of collagen results in the skin retaining less water, getting thinner and beginning to wrinkle.

Little by little, capillary tissues of the skin become thicker, which reduces the capacity of the skin to retain nutrients and water. The skin then presents a bigger risk of developing wrinkles, stretch marks and infections while its colour and pigmentation change, leading to brown spots.

Independent research has shown significant improvements in wrinkle reduction, skin moisture levels and plumpness, skin health and balance as well as improvements in T-zone sebum levels and reduction of pore size, after regular supplementation with collagen.

Originally designed to assist with Arthritis due to it's restorative and regenerative properties, Genacol has become the beauty secret of women worldwide and is currently recommended by more and more beauty therapists to regenerate skin tissues and so contribute to slowing down the process of aging. There have also been reports of collagen supplementation leading to a decrease in brown spots.

Says Jan Bowes from Durban, "I have been putting Genacol Instant gel on my face and have had several compliments about how good my skin is looking. Also, I have noticed my joints don't ache as much. I would definitely recommend Genacol to my friends".

Sleep improvement

If you're like half of all adults today, you may not be sleeping well and therefore not getting the right amount of quality sleep. Today's fast-paced lifestyle can make sleep seem like a luxury, not a need, but this is simply not true: you need quality sleep for good health. Sleep deprivation affects your entire body and mind.

Getting good, restorative sleep is not just a matter of hitting the pillow at night and waking up in the morning. Regulated by your body clock, your night-time journey consists of sleep cycles with specific sleep stages, all vital for your body.

The first phase, known as the alpha phase, is a light sleep as the body is still active trying to repair the daily damage incurred by the body. In this phase the body searches for available collagen and nutrients which it uses for this repair and regeneration. Phases two and three are when the body is able to rest and recover from the days activities.

The most critical part of sleep is the alpha phase. The longer the body spends in this alpha phase, and the harder it has to work to find the materials it needs to do the repair, the less rest and recovery the body is able to enjoy.

So how does Genacol fit into this picture? As we age our body's supplies of collagen decrease. Collagen is the material used for most of the bodies essential repair work done in the alpha phase. If the body does not have sufficient collagen to do the required repair work, it has to work harder to try and achieve the same level of reparation which ultimately leads to a lengthened alpha phase resulting in disrupted sleep.

By supplementing with Genacol, which supports the production of all five types of collagen, the body has sufficient collagen supplies to be able to work more efficiently in the alpha phase. This allows the body to spend longer periods within phases two and three thus allowing you a better sleep and allowing you to wake up feeling more refreshed in the morning.

Sports injuries

As we age, the decreased stability and strength of the collagen fibres within connective tissues, such as ligaments and tendons, contributes to the higher susceptibility to injury.

The goal of preventing injuries focuses on strengthening the supporting structures of the body as injury and age-related decline is generally associated with connective tissue structures such as the ligaments, tendons, and other joint structures. Muscle tissue itself is not affected as often as is thought.

People involved in heavy lifting or continuous use of the same muscles, are prone to related injuries of connective tissues (ligaments, tendons, etc.) during the course of their pursuits.

Connective tissue protects and reinforces the muscle fibres from stress and trauma. The protective sheaths surrounding the fibres receive all the transference of force that occurs during muscle use, and therefore the bulk of the stress associated with athletic activity may result in injuries.

Says Karoline Hanks, trail ultra-runner and Odyssey winner (2008), "A week before the Cape Odyssey I developed a strange pain in my right foot. It was extremely sore and I was quite concerned it would impact on my running over the five days of running the Odyssey. I started taking Genacol and also massaged every day and night with the gel. Although I have nothing to compare it to, I am confident that the product helped see me through the 200 or so kilometres. I would highly recommend both products (in combination). I am going to continue taking the Genacol as I start training up for Two Oceans in 2009."

There are two products, the Genacol Capsules and the Genacol Instant gel. For mor information visit www.genacolsa.co.za.

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